BookingCente | MSO Help

MSO - The Marketing Services Organization

You can learn all about the features and benefits of the Marketing Services Organization (MSO) by visiting: http://www.bookingcenter.com/products/mso.html. The MSO is meant to help you with automating your online marketing efforts. This FAQ describes how to add the HTML elements that will make your online marketing efforts trackable - and actionable. It is split into 2 parts:

Adding MSO code to your website
Adding Source tracking to your online booking engine.

Once you have purchased the Marketing Services Organization product (click here for the store), place the HTML code below in the <HEAD> or the <BODY>.portion of ALL your website pages that visitors enter your website from anywhere on the Internet.

For example, if most visitors come to my website through my 'home page' at www.BookingCenter.com/index.html, then I certainly want the code below on the index.html page. If Visitors also commonly come to www.BookingCenter.com/rates.html (my Rates page), then I ought to place the code on the rates.html page as well.
It is highly recommended to place the code below on each page where there is a 'Book Now' or 'Check Availability' button as well.

Once a visitor requests the page with the MSO code, the BookingCenter Central Reservation Server tracks all page views that visitor clicks to, from which page they want to 'make a booking' or 'check availability', and then tracks the specific visitor through to the actual booking. All combined, the MSO charts shown in your Members Area become powerful tools to analyze

Those sites sending clicks
Which of the sites sends potential customers
Which of the sites sends actual bookings

MSO Code Sample:

You MUST place your Site ID into the two locations marked below as <****SITEID****>. For example, if my BookingCenter Site ID was JEFTWE, I would replace the words "SITEID" and place "JEFTWE" in their place.

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Source Tracking

By adding a Source code to your online 'Book Now' buttons, you can automate the Source analysis used in the Desktop or MyPMS system - allowing you to analyze your internet sources and automatically assign commission payments to Sources that send you actual bookings. Very much like an Internet 'affiliate program'. The program is easy to do - follow these steps:

For tracking 'Book Now' buttons per source:

Make Source codes in your Desktop or MyPMS that you want to use online in tracking URLs. See the Reference Manual that came with each product to do this.
Link the 'Book Now' buttons to your online reservation page using your Site ID and the Source Code you made in the PMS. The Link Structure for a Booking Engine request looks like: http://requests.bookingcenter.com/enquiry.phtml?site=<insert SITE ID here>

For example, the booking URL for a property with a site ID called DEMO would be: http://requests.bookingcenter.com/enquiry.phtml?site=DEMO

If you had made a Source code in your management system called "DIRECTORYA" then you would place the Source ID after the Site ID as follows: http://requests.bookingcenter.com/enquiry.phtml?site=DEMO&source=DIRECTORYA

Each time a booking came through the BookingCenter CRS, it would retain the Source ID for the source that clicked it. Instant tracking!

NOTE: If you use a Source ID in a URL as above but DID NOT place that Source code in your software and execute a Full Update, then the booking can 'blow up' upon import - so make sure you do a Full Update after adding Sources and spell the Source ID correct in the management system as well as in the URL.

For additional help with placing 'Book Now' buttons on a website - and for free 'Book Now/Check Availability' graphics you can use for this purpose - you may want to visit our Frequently Asked Questions (FAQ) : http://www.bookingcenter.com/help/web_button_help.html

Contact support@BookingCenter.com or call us if you need further assistance.