MSO - The Marketing Services Organization

You can learn all about the features and benefits of the Marketing Services Organization (MSO) by visiting: http://www.bookingcenter.com/products/mso.html. The MSO is meant to help you with automating your online marketing efforts. This FAQ describes how to add the HTML elements that will make your online marketing efforts trackable - and actionable. It is split into 2 parts:

  1. Adding MSO code to your website
  2. Adding Source tracking to your online booking engine.
  3. Adding Google Analytics (or other 3rd party tracking system) to your Booking Engine

Once you have purchased the Marketing Services Organization product (click here to request the service or call us at +1-707-874-3922 ext 201), place the HTML code below in the <HEAD> or the <BODY>.portion of ALL your website pages that visitors enter your website from anywhere on the Internet.

Once a visitor requests the page with the MSO code, the BookingCenter Central Reservation Server tracks all page views that visitor clicks to, from which page they want to 'make a booking' or 'check availability', and then tracks the specific visitor through to the actual booking. All combined, the MSO charts shown in your Members Area become powerful tools to analyze

  1. Those sites sending clicks
  2. Which of the sites sends potential customers
  3. Which of the sites sends actual bookings
MSO Code Sample:

You MUST place your Site ID into the two locations marked below as <****SITEID****>. For example, if my BookingCenter Site ID was JEFTWE, I would replace the words "SITEID" and place "JEFTWE" in their place.

========================================================================

<script language="javascript" type="text/javascript">
<!--

var qdata;
qdata = 'on=yes' + // tells whether javascript is on
'&ref=' + escape(document.referrer) +
'&wpg=' + escape(location.href) +
'&sit=' + escape('SITEID') +
'&bsr=' + escape(navigator.appName + '/') +
escape(navigator.appVersion);

document.write('<img border="0" hspace="0" vspace="0" width="1" ' +
'height="1" ' +
'src="http://requests.bookingcenter.com/mso/bc_logo.phtml?' +
qdata + '">');
// -->
</script>
<noscript>
<img border="0" hspace="0" vspace="0" width="1" height="1"
src="http://requests.bookingcenter.com/mso/bc_logo.phtml?on=no&sit=SITEID">
</noscript>\

========================================================================

Source Tracking

By adding a Source code to your online 'Book Now' buttons, you can automate the Source analysis used in the Desktop or MyPMS system - allowing you to analyze your internet sources and automatically assign commission payments to Sources that send you actual bookings. Very much like an Internet 'affiliate program'. The program is easy to do - follow these steps:

For tracking 'Book Now' buttons per source:

For example, the booking URL for a property with a site ID called DEMO would be: http://requests.bookingcenter.com/enquiry.phtml?site=DEMO

If you had made a Source code in your management system called "DIRECTORYA" then you would place the Source ID after the Site ID as follows: http://requests.bookingcenter.com/enquiry.phtml?site=DEMO&source=DIRECTORYA

NOTE: If you use a Source ID in a URL as above but DID NOT place that Source code in your software and execute a Full Update, then the booking can 'blow up' upon import - so make sure you do a Full Update after adding Sources and spell the Source ID correct in the management system as well as in the URL.

Google Analytics or Other 3rd Party Tracking

BookingCenter requires that an MSO contract is in place in order for this to work (click here to request the service or call us at +1-707-874-3922 ext 201). Since Google has some really nice features available in their 'Urchin' and later tracking products - FOR FREE - it is smart to use their system. Here is how you use it with your BookingCenter Booking Engine:

Get a Google Analytics account setup and PASTE the CODE under Parameters > Marketing > Web Tracking Code (Desktop customers) or Settings > Booking Engine Settings - https://members.bookingcenter.com/site_enquiry_settings.phtml - (Management Tool or MyPMS customers). Here is a sample:

For Desktop PMS customers, then go to Parameters > Internet Config > and Click Upload ALL Info
(Images?, No).

All customers ought to then TEST the tracking code. Make a few test bookings in the Members Area or on your website and check results in Google Analytics. Sometimes it takes Google 24 hours to post their results. Note, the final code for 'Web Tracking Code Last Page' is used by BookingCenter's Booking Engine posts the Total Cost and Booking ID values to Google Analystics in order to use the 'Campaign Conversion' features built into Google Analystics. In order to get support for setting up Google Analytics and Campaign Conversions, customers need to work with their webmaster - it's not a service BookingCenter provides.  There are literally THOUSANDS of webmasters skilled in setting up Google Analytics campaigns who can assist you.

For additional help with placing 'Book Now' buttons on a website - and for free 'Book Now/Check Availability' graphics you can use for this purpose - you may want to visit our Frequently Asked Questions (FAQ) : http://www.bookingcenter.com/help/web_button_help.html

Contact support@BookingCenter.com or call us if you need further assistance.