Marketing Services Organization
Targeted Marketing Intelligence
Marketing intelligence empowers you to better understand your marketplace and maximize your impact in it!
Accurate business intelligence — effective marketing campaigns
BookingCenter's Marketing Intelligence products enable you to:
- Better understand your guest traffic patterns, and your revenue sources
- Track and analyze the effectiveness of your marketing efforts — discover who just looks and who books.
- Develop and promote packages, discounts, and specials through your most profitable booking channels.
How it Works
Choose from our two product options:
Preferred Marketing Intelligence: $5 per month
Basic site and channel analysis with quarterly development of custom packages and discounts.
Preferred Membership Includes:
- Site Tracking
- Global Booking Network channel analysis
- Variable commissions option allowing 'Pay for Placement' at relevant Global Booking Network sites
View examples of the Intelligence received with the Preferred Program:
Preferred Membership Fee: $5/month Request Preferred Membership $5/mo
(we will set you up and confirm within 24 hours of processing your order)
Premium Marketing Intelligence: $10 per month
Advanced analysis includes the above as well as:
- Integration with Google Analytics, including 'Google Conversion' - taking Booking IDs and Booking Costs and posting the 'Campaign Return on Investment' Google offers at no charge. Details here.
- Complete internet traffic reports
- Revenue analysis per channel (website, GDS, IDS/OTA)
- Package analysis of lookers to bookers
- Access to dedicated account representative
Premium Membership receives ALL the tools of Preferred (above), plus these:
Premium Membership Fee: $10/month Request $10/mo Premium Membership
(we will set you up and confirm within 24 hours of processing your order)
If your property desires increased exposure - and more booking revenue - consider participating in one of our Global Booking Network prograsm explained here.
