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| Agents are both traditional 'Travel Agents' and 'Channels' of distribution. Ths reduces confusion and alows one to think of an 'agent' as a business partner who sells rooms at unique prices and/or allocations. This area allows you to print Agent reports, view an agent's booking history, or make payments to the Agent.
You can also publish your rooms at special 'agent prices' and assign them a percentage (%) of any of your room inventory. For example: You might choose to 'load' (increase) your default rates by 10% to a specific Agent, and only sell the agent 40% of a specific Room Type. When the Agent went to their special web address, they would see 10% higher prices and only 40% of the available rooms. Combined with the ability to allocate a percentage of rooms to any Agent, you have tremendous 'yield management' power to use the Internet as an Agent management channel. To see a demonstration of using Agents as a marketing tool on the Internet, click here.
You can choose to give agents commissions, flat fees, or nothing at all for making bookings. With complete payment and booking history, the Agent power in BookingCenter provides a complete affiliate program to reward websites for sending you business. |
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