Integration with Google Analytics
Integration with Google Analytics, including ‘Google Conversion’, allows your Booking Engine to send Booking Costs and post the ‘Campaign Return on Investment’ provided as part of Google Analytics.
Google has wonderful – and FREE – features to track SEO and SEM activity – and they are the best tools available for this endeavor. When a customer purchases the MSO Module for $15/mo from BookingCenter, the Google Analytics code will work with your Booking Engine.
Get a Google Analytics account setup and PASTE the CODE under Parameters > Marketing > Web Tracking Code (Desktop customers) or Settings > Booking Engine Settings (Management Tool or MyPMS customers).
Here is a sample of the Desktop PMS screen where the data is entered:
Facebook Booking Engine
To use the BookingCenter-designed App for Facebook and have us assist you in placing it on your Facebook page or analyze its effectiveness, the $15/month MSO contract is required.
The Facebook application can run as an iFrame in your Facebook page or as a full Canvas Page. Here is a Facebook sample – feel free to make a booking.