A property must be both a BookingCenter and TripAdvisor Business Listing customer and enroll via the Management Center and accept the Review Express API terms and conditions. Enrollment in ReviewExpress means that TripAdvisor will automate the delivery of ‘Review Requests’ from guests who stay at your property to gain more reviews on TripAdvisor.
BookingCenter offers three settings for your involvement with the Review Express program:
Send only ‘Review Requests’ from guests who booked as a result of your TripAdvisor listing. We track each ‘referral’ from TripAdvisor with a code that TripAdvisor places on your ‘Booking Engine link’ to target only this group of online bookers.
Send ‘Review Requests’ to guests who booked via any online booking processed by BookingCenter. This would include all online bookings: website booking from all sources, GDS agents, OTAs, etc.
Send ‘Review Requests’ to all guests who checked out – meaning all Guests from your PMS, as well as those booked online.
As TripAdvisor details in their FAQ on this program, 2 days after check-out, a guest will receive a ‘Review Request’ from TripAdvisor. In your TripAdvisor Management Center, you will be able to watch the queue of Review Requests’ scheduled to go out. TripAdvisor offers an option for a property to delete a ‘Review Requests’ from the queue from a tool within your Business Listing service. Once BookingCenter sends TripAdvisor the guest names and emails, there is nothing BookingCenter can do to draw them back. Thus, make sure to remove a ‘Review Request’ from a guest who had a bad experience prior to 2 days after check out.
You can enroll or leave the ReviewExpress program at any time. Think long and hard about whether you want BookingCenter to send your guest details to TripAdvisor for this program, as 100% liability for this resides with your business and TripAdvisor.
By integrating Review Express, you’ll enable your property to:
Climb The Ranks
Your hotel Popularity Ranking on TripAdvisor — a key to increasing visibility and attracting potential bookings — is largely based on the quantity, quality and recency of traveler reviews. Review Express is a powerful way to keep reviews rolling in.
8 out of 10 travelers usually or always reference TripAdvisor hotel reviews before booking.* By helping you generate more fresh feedback via Review Express, your hotel gives travelers the reviews they want when they’re ready to book — and this optimizes the performance of your Business Listings and TripConnect campaigns.
Generate Business Insights
Review Express helps gather important customer feedback that can drive business improvements and enable you to better manage your online reputation — both of which can help to enhance future bookings opportunities.
Source: PhoCusWright’s “Custom Survey Research Engagement,” prepared for TripAdvisor, September 2012
NOTE: Your property must have at least one owner signed up to help TripAdvisor prevent fraud. For more information on how owners register and verify with TripAdvisor click here. To gain ReviewExpress, you must be enrolled in the TripAdvisor Module from BookingCenter, which you can order by contacting us.